In podcast episode #11, Sandy Lo talks with social influencer and beauty YouTuber, Sasha Anne about her lip gloss line Teeny Wee, her make-up tutorials, and upcoming album + book.
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More About Sasha Anne
Sasha Anne is a 20 year old sophomore student at FIT (Fashion Institute of Technology) in New York City. She is studying cosmetics and marketing.
Ever since she was a child, Sasha Anne has been fascinated with faces and facial expressions. At the age of eight, she was diagnosed with dyslexia – a condition that explained her difficulty and hesitation to use speech to express herself. She turned to music and art as a form of self-expression. She taught herself to watch people’s faces and expressions carefully to help her understand the language they used. Faces spoke to her. Not words.
When she turned 11, she discovered makeup and made a leap from drawing faces to drawing on faces. This was it for Sasha Anne — her “aha moment.” Her world changed, and she embraced this unique way of expressing herself.
At 13, she launched her own YouTube channel and reached out beyond her familiar circle of friends and started sharing her discoveries with other young girls across America. She started creating How-To Tutorials for different looks and exploring a variety of products. Her Followers quickly began to grow and engage with her. As questions started to come in, she would take time to respond thoughtfully and advise younger girls as they tackled their own challenges. Sasha Anne is a natural role model, like a caring big sister.
Her goal is to build confidence and inspire young girls to “MAKE YOUR DREAMS COME TRUE.” “I want to make people smile when they see my videos, learn something and use it in their everyday lives,” offers Sasha Anne. “I want to make a difference in people’s lives, I want to be the reason someone’s confidence increases. I want people to say I didn’t give up because of her.”
Sasha Anne’s “Cinderella Halloween Makeup Tutorial” YouTube video was selected as a finalist in the Ninth Annual Shorty Awards, which honor the best content creators and producers on social media. Sasha Anne was the youngest of the finalists in the Beauty category.
On the heels of her Shorty Award nomination, the busy high school student, makeup artist and social media influencer is now poised to see a personal dream come true with the launch of her own cosmetics company. She can now add “entrepreneur” to her resume, as she has been hard at work on her first collection of ‘Teeny Wee’ lip glosses. These ‘Teeny Wee’ lip glosses are great for on-the-go and fit perfectly in a jean pocket. An avid animal lover, and inspired by her own dog, Chloe, her products are cruelty-free, PETA certified. Three shades (pink, red and rose gold) are currently available through her website www.teenywee.com. A special fourth color, Raspberry “OBSESSED” was created for and debuted at New York Teen Fashion Week in September of 2017.
Sasha Anne’s sensitive and thoughtful approach drives her desire for social good and has inspired her to donate profits to OperationProm to help make even more dreams come true.
Not only is Sasha Anne an influencer but she is also a new musician coming out with her first album next year and two songs this year.
Sandy Lo is an author, blogger, journalist, and digital strategist. Her personal story is inspiring. Sandy started StarShine Magazine, an online publication in 2001, at the age of 18. She wrote her first novel in 2009, “Lost In You,” followed by the “Dream Catchers” Series. She was the first person ever to professionally interview Taylor Swift and has received personal endorsements for her books from members of boy bands Backstreet Boys and 98 Degrees.