Billie Eilish Stars in Genderless MCM Campaign

Billie Eilish wearing MCM fall/winter lineLuxury brand MCM encourages personal expression through their designs. Self-expression and inclusivity is the message of the brand’s Autumn/Winter 2019 campaign starring pop icon and this year’s breakout music superstar, Billie Eilish.

According to a recent press release, with this new campaign, “MCM is reflecting its consumers’ mindset: eccentric, irreverent, playful, youthful, fluid, and untethered to any one specific tribe or clique or aesthetic or set of borders or school of thought. Much like its wearer, MCM defies cliché and convention and tends toward a healthy irreverence.”

In the Autumn/Winter 2019 campaign, Eilish and producer turned music artist, Childish Major sport the same genderless apparel and accessories.

Billie Eilish wearing MCM fall/winter line Billie Eilish wearing MCM fall/winter line

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