Luxury brand MCM encourages personal expression through their designs. Self-expression and inclusivity is the message of the brand’s Autumn/Winter 2019 campaign starring pop icon and this year’s breakout music superstar, Billie Eilish.
According to a recent press release, with this new campaign, “MCM is reflecting its consumers’ mindset: eccentric, irreverent, playful, youthful, fluid, and untethered to any one specific tribe or clique or aesthetic or set of borders or school of thought. Much like its wearer, MCM defies cliché and convention and tends toward a healthy irreverence.”
In the Autumn/Winter 2019 campaign, Eilish and producer turned music artist, Childish Major sport the same genderless apparel and accessories.
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Sandy Lo is an author, blogger, journalist, and digital strategist. Her personal story is inspiring. Sandy started StarShine Magazine, an online publication in 2001, at the age of 18. She wrote her first novel in 2009, “Lost In You,” followed by the “Dream Catchers” Series. She was the first person ever to professionally interview Taylor Swift and has received personal endorsements for her books from members of boy bands Backstreet Boys and 98 Degrees.
